Outside-In Marketing (Mathewson James)

Outside-In Marketing (Mathewson James)

Outside-In Marketing (Mathewson James)

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Outside-In Marketing (Mathewson James) - popis produktu

Supercharge ROI by Rebuilding Content Marketing Around Your Customer

Marketing has always been about my brand, my product, my company. That's 'inside-out' marketing. Today, customers hate it--and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that's 'outside-in.'

Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers' terms, using their words, reflecting their motivations. Whether you're a content marketer, marketing executive, or analyst, you'll learn how to:

- Ease your customers'

Outside-In Marketing (Mathewson James) - história ceny a dostupnosti

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